Tuesday, November 15, 2005

The Flickrization of Yahoo

Erick Schonfeld wrote in Business 2.0 about the effects of the Flickr purchase on the Yahoo culture, and Yahoo's approach to Social Media and amateur-created content. An interesting read.

"Yahoo has done the best job of the large guys of getting the concept," says tech guru Esther Dyson, who was an early investor in Flickr.

I agree :)

On the other hand, the article presents some facts regarding the success of Yahoo's home-grown social bookmarks service:

In practice, however, tagging search results and bookmarks may still be too geeky an activity for Yahoo's average Joe. Thus far, My Web has seen tepid growth in the number of pages saved (about 300,000) and tags applied (fewer than 90,000). That might not seem bad for a product still in beta, but My Web is seeing little month-to-month growth. (Del.icio.us, by contrast, has 10 million saved pages and half a million tags.)

Why are mainstream users slow to adapt tagging? Is it because it is inherently attractive only for a small segment, or is it just a matter of time before one of the competing social bookmarking services will get the ingredients + the secret sauce of the tagging user experience right?

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