User Generated Flame
Answers.com, the encyclodictionalmancapdia,
announced on Monday a new partnership with Yahoo! Answers (also on
Mashable).
(Disclosure:
Yedda, where
I work is a competitor to Yahoo! Answers)
This actually makes perfect sense to me… if done right, it would provide Answers.com with an effective method to keep their users happy even if they don't find what they're looking for right away.
The way YA is integrated into Yahoo! Search is a good example of providing searchers with an end to end scenario, converting a potentially-unhappy search user into a YA user, and eliminating one more reason for the user to leave the Yahoo Walled Garden.
This kind of scenario is not yet surfaced on the Answers.com integration, but the potential is there. In fact, without this scenario the value of the integration is somewhat limited given the questionable value of some of the Yahoo Answers content (e.g.
"who here loves dogs like I do" ).
One thing that surprised me though – the Q&A on Answers.com is surfaced with absolutely no attribution to the people who created this content – the users on Yahoo Answers.
Hence, the users who asked the question, and - even more important - the users who have taken the time to answer this question - lose all credit and reputation related to the content they've created. Establishing your online reputation is one of the major reasons people share their knowledge on Q&A services like
YA,
QnA,
Yedda, etc.
Though probably perfectly legal and covered by the YA terms of use, it still is a surprising move, coming from the same folks who've been so active in pushing
Creative Commons forward by integrating it directly into their
advanced search functionality and
weaving it so nicely into Flickr.
Perhaps
Brad Garlinghouse was right, and a cohesive vision – in this case, with regards to user generated content (
oops!), crowdsourcing and users rights – need to be put in place over at YHQ.